Revenue Calculator
From units sold, unit price and a discount rate, compute the total revenue.
Input Data
Results
At a glance:Revenue is the income from sales before costs. Total revenue = units × unit price × (1 − discount rate%). The discount rate is a whole percent; 0 means full price.
Formula
Total revenue = units × unit price × (1 − discount rate%).
$$\\text{Revenue} = Q \\times P \\times (1 - d)$$How to Use
- Enter the units sold.
- Enter the unit price and the discount rate.
- Read the total revenue.
FAQ
Does the revenue I calculate equal profit?
No. Revenue is the top line — gross income before any costs or expenses. To get profit you must subtract cost of goods sold (gross profit), then operating expenses, interest and tax. High revenue with high costs can mean thin or even negative profit, so never judge business health by revenue alone.
How do I enter the discount rate?
Enter the overall blended discount as a percent — e.g. 10 for a 10%-off (10%-off) sale, 0 for no discount. If you have multiple stacked discounts (e.g. member-on-member) or different discounts per product, compute each segment's revenue separately and add them up; a single average rate is less accurate.
Will a price cut always grow total revenue?
It depends on demand elasticity. A lower price cuts the unit price but may lift volume; whether total revenue rises depends on which force wins. For elastic goods (price-sensitive), a small cut can bring enough extra volume to raise revenue; for inelastic goods it just erodes revenue and profit. Simulate different discount-and-volume combinations here, then check profit with our Profit Calculator.
What is the difference between revenue, profit and cash flow, and why can't Ionly look at revenue?
These three are the most basic and most confused concepts in finance. Revenue is the total amount earned from sales (the top line) — it measures scale, not whether you profit. Profit is revenue minus costs (the bottom line) — it measures whether the business actually makes money, and comes in layers (gross, operating, net). Cash flow is the actual cash in and out, which differs from profit because accounting is on an accrual basis (you book revenue when you invoice, even if unpaid) and some costs (depreciation) are non-cash. A firm can be 'profitable' on paper yet run out of cash and collapse ('black-ink bankruptcy') because customers haven't paid. A healthy business needs all three: growing revenue, protected profit, and workable cash flow. Don't be fooled by top-line glory; pair this with our Profit and Revenue-Growth calculators.
How do I enter the discount rate, and does a price cut always grow revenue?
On the discount rate: enter the overall blended percent — the average equivalent reduction across the whole order. 10%-off (10%-off) → 10, no discount → 0, 20%-off (20%-off) → 20. Note this calculator uses one blended rate for simplicity; if products carry different discounts, or you have stacked/multi-tier pricing, segment and sum them for accuracy. On whether a cut always grows revenue: no — it hinges on price elasticity. A cut has two opposite effects: it lowers unit price (reducing revenue per unit) but usually lifts volume (adding revenue). The net result depends on which dominates. For elastic goods a small cut yields a large volume gain and revenue rises ('trading price for volume' pays); for inelastic goods the volume gain is too small to offset the price drop and revenue shrinks. Use this calculator to compare discount-plus-volume scenarios, then layer in cost via the Profit Calculator — even if a discount grows revenue, thinner profit may not make it worthwhile.
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References
Content review: Calculatorism Finance Team. Results are for reference only; please refer to the relevant authorities for the official figures.