From the unit price and quantity, compute the total revenue (or total amount).
Input Data
Results
At a glance:Total revenue equals the unit price multiplied by the quantity of units.
Formula
totalRevenue = price × quantity
$$\\text{Total Revenue} = P \\times Q$$How to Use
- Enter the unit price.
- Enter the quantity.
- Read the total revenue.
FAQ
Does the total revenue include discounts and tax?
No. The total revenue here is the gross amount of unit price × quantity, before discounts, returns, tax or any cost. To get the amount actually received or the profit, deduct discounts, refunds, tax and the relevant costs. For discounts built in, use the revenue calculator that supports a discount rate.
How do I handle different unit prices across batches?
Compute each batch separately and add them up, rather than multiplying a single average price by the total quantity. For example batch 1 of 500 @ HK$240 and batch 2 of 700 @ HK$260: HK$120,000 + HK$182,000 = HK$302,000. A simple average only works when the batch sizes are equal; otherwise it distorts the result.
Can this calculator estimate cost or inventory value?
Yes. Enter the unit cost as the 'unit price' and the purchase or on-hand quantity, and the result is the total cost or the inventory book value. The same multiplication serves revenue, cost and inventory — the key is to keep clear whether you enter a selling price or a cost, and stay consistent.
When setting prices, how do I tell whether 'cut price for volume' or 'raise price for margin' pays off?
The most useful advanced use is to model total revenue under different 'price × quantity' combinations. But the correct call between cutting price for volume and raising price for margin hinges on one thing often overlooked: price and quantity move in OPPOSITE directions, and the size of that move is set by the price elasticity of demand. Basic logic: a price cut lowers the unit price (less revenue per unit) but usually raises volume (more units); a price rise does the opposite. Which wins depends on the two forces. If demand is elastic (sensitive, |elasticity| > 1), the volume gain from a cut outweighs the price drop, so revenue rises — cutting price for volume pays. If demand is inelastic (insensitive, |elasticity| < 1), a rise loses few sales but lifts the price, so revenue rises — raising price for margin pays. How to use this calculator: first estimate expected sales at each price (history, market test, or this site's demand-elasticity calculator); second enter each 'price + expected quantity' to get the revenue and compare; third — most important — don't look at revenue alone, look at PROFIT, because cutting price to grow revenue also grows variable costs, so profit may not rise. Combine with the profit or contribution-margin calculators; the goal is maximum profit, not maximum revenue.
How is total revenue different from profit and cash flow, and why not rely on it alone?
Total revenue from this calculator is the most basic financial number, but it is only a starting point — never confuse it with profit or cash flow. First, 'total revenue' is unit price × quantity, the total received (or receivable) for goods/services sold — the top line of the income statement. It measures the SCALE of the business, not whether it makes money, and this calculator's figure is gross, before discounts, returns and tax, so it is not even net revenue yet. Second, 'profit' is revenue minus costs — the bottom line — which truly measures whether the business earns. A firm can have high revenue but thin or negative profit (e.g. heavy discounting). Look beyond the top line to the profit (use this site's profit calculator). Third, 'cash flow' is the actual cash in and out, different from profit because accounting recognises revenue on an accrual basis — goods sold and invoiced count as revenue even if unpaid. A firm can look profitable but run out of cash from uncollected receivables ('black-ink bankruptcy'). In short: revenue shows scale, profit shows earnings, cash flow shows liquidity. This calculator gives only the first; a healthy business needs all three.
Content review: Calculatorism Finance Team. Results are for reference only; please refer to the relevant authorities for the official figures.